Insider Sports Marketing Founder Chip Hutchinson featured in Sports Business Journal

DURHAM, N.C. - Chip Hutchinson, founder and president of Insider Sports Marketing, was recently featured in an article in Street and Smith's Sports Business Journal. The article, entitled "Teams, fans and foundations drive North Carolina's sports landscape," appeared on Pages 14A-16A of the Oct. 9-15, 2006 issue.

The article quoted Hutchinson discussing the legacy of the Durham Bulls and the role of minor league baseball in sports marketing. Hutchinson, who served as sales director for the Bulls prior to launching Insider Sports Marketing, considers minor league baseball a natural fit for sponsors who are looking to cover the most territory for their money.

"There really is no other sport in its entirety that can match up with minor league baseball," says Hutchinson in the article. "And that's what we tell our corporate partners. You have very loyal fans, and a lot of eyeballs."

Insider Sports Marketing helps companies and teams take advantage of an insider's expertise to achieve maximum results from sports-related sponsorships and partnerships. The firm's services include sponsorship consulting, negotiation, implementation and execution; consulting and lead development; sponsorship/partnership activation plans to benefit all parties; and event management.